Fitness Industry Confidence Survey - July 2015
Please answer these questions to the best of your ability.
Questions
1. Which best describes your organisation?
Private sector i.e. health club chain/management contractor/hotel or independent
Public sector i.e. local authority or trust
2. How many health and fitness sites do you operate?
1 to 5
6 to 20
More than 20
3. How confident do you feel about the overall future of your health and fitness business compared to 3 months ago?
Much more
More
The same
Less
Much less
4. How confident do you feel about your primary income streams (membership & usage fees) compared to 3 months ago?
Much more
More
The same
Less
Much less
5. How confident do you feel about your secondary income streams (such as PT income, equipment and clothing sales, nutritional products etc. but not including general Food and Beverage) compared to 3 months ago?
Much more
More
The same
Less
Much less
6. How confident do you feel about the next 12 months in terms of the health and fitness sector as a whole?
Much more
More
The same
Less
Much less
7. If much more or much less, please give us a brief explanation as to why or an example.
8. Which of the following do you feel are the major challenges facing the health and fitness sector over the next 12 months? (Please choose up to 3)
Economy in general
Maintaining membership yield i.e. average income per member
Membership sales
Member retention
Secondary spend
Staff costs
Staff recruitment and retention
Utility costs
Other - please specify
9. Other - please specify
10. How will your level of investment in your current or new facilities compare for the next 12 months, against the previous 12 months?
Much more
More
The same
Less
Much less
11. Do you think you will employ more people in your business in 12 months time than you do now?
Much more
More
The same
Less
Much less
12. Which of the following, in your opinion, is the most important past experience to have when a school leaver is applying for a job?
Work experience
Academic qualifications
Hobbies
Volunteering
Other
13. What qualities do you think young people bring to the work place? (Please tick a maximum of three)
Good online knowledge
Breathe young blood into an establishment
Adding to the diversity of an office/workplace
Strong work ethic
Enthusiasm
Tea making!
Soft 'people' skills
Technology savvy
Fresh ideas
14. The Government has announced it will create 3 million new Apprenticeships during its term in office. Will your organisation be recruiting apprentices as a result of this?
Yes
No
We are considering it
15. Is your organisation fully aware of how to recruit an apprentice i.e who to contact/ where to go to recruit apprentices or work experience individuals?
Yes
No
Not sure
16. Is your organisation fully aware of how to implement an apprenticeship scheme?
Yes
No
Not sure
17. When hiring new staff, which skills are most important?
Technical skills
Customer service/soft skills
Multi-skills
18. Do you think that the competition for your business has increased or decreased over the last 3 months?
Increased
Stayed the same
Decreased
19. Where do you see the best opportunities to improve the position of your organisation in the current market? Please select up to 3 of the following.
Conference
Exhibitions
One to one networking meetings
Online advertising
Paper based advertising
PR
Social Media
Sponsorship
Other - please specify
20. Other - please specify
Submit